In 2019, ROAM (Mother company of PigiaMe, BrighterMonday , Cheki, ZoomTanzania, Expat Dakar, JobberMan Nigeria among others ) recruited me to Head the Marketing department for Horizontals, which is composed of four companies, ZoomTanzania, PigiaMe in Kenya, Qefira in Ethiopia and Expat-Dakar in Senegal.
Charged with translating business targets into tactical marketing strategies, actions and
results, I own and drive all marketing goals for the Horizontals market. I also lead vertical marketing forecasting as well recommendation of adoption of new tools and tactics.
As the custodian of the brand voice, my team and I ensures adherence to visual guide across all channels with the main purpose of communicating our brand offer effectively to our target market. We also write documentation and lead implementation of complex technical marketing projects with key partners across the globe.
I also perform normal managerial duties such as budgeting for the department, marketing staff management among others